Background

 

For as long as I can remember I’ve always loved reading and writing words.

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This passion for language and wordplay has never gone away. I chose a creative career in marketing that’s enabled me to express my love of the English language with a purpose. As a result I now have over 20 years' achievement driving B2B & B2C sales across message development, internal & external communications, corporate and product branding, and multichannel campaigns.

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Having worked at a senior management level for over two decades, I’ve gained a solid reputation as an innovative, creative strategist with strong commercial acumen. In particular I’m renowned as a charismatic leader, spokesperson and presenter who excels at message development and storytelling, inspiring teams and individuals to explore, aspire and excel.

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Professional commitment

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I'm a Professional Chartered Marketer and operate as fully qualified Fellow of the Chartered Institute of Marketing (CIM). Fellowship status recognises marketers achieving the highest level of commitment and credibility within the profession. This ensures that I stay up to date with the latest thinking so that I can offer the best marketing advice as part of my overall service.

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I'm also a Certified Digital Marketing Professional (CDMP) and operate as an active member of the Direct Marketing Institute (DMI). This on-going commitment to digital marketing development equips me with current knowledge, so that I can create powerful copy & content that excels in the digital space.

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I’m a Professional Freelance Copywriter and Content Creator operating as a member of ProCopywriters, the UK’s largest commercial writers’ organisation. My purpose is to help businesses succeed by telling their story with powerful messaging that engages, informs, entertains, persuades and ultimately sells.

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Expertise

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I’ve gained my universal marketing skills across a diverse array of industries that include construction, motorcycle apparel, industrial products, food retailing and petro-chemicals.

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I now run my own business, True Blue Marketing, providing marketing expertise to SME businesses.

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As an expert marketer I have the tools and expertise to get your businesses, brands and products noticed for all the right reasons. I know the value of creating marketing initiatives that drive commercial success. I have the knowledge and experience to be able to take the ‘whole picture’ strategic marketing view and unify your communications. The result is clear, consistent and compelling messaging that convinces your audience to trust you, to buy from you, and to stay loyal to you.